refresh your brand online

Refresh Your Brand Online to Win More Work

As summer begins to wind down and fall approaches you really need to refresh your brand online so that you can position your company for success! The problem is you are swamped with day-to-day tasks and you don’t know where to start; besides you don’t have the time or energy to take on any more […]

Embrace Social Media

To Survive You Must Embrace Social Media

It’s amazing how many small businesses, new and established, are failing to use social media to market their business! Word of mouth advertising, outbound marketing and industry specific networking events are really great marketing tools, but adding social media marketing to your strategy can provide an increased measure of exposure that will benefit your business […]

Google Plus

How To Be Socially Savvy – Google Plus Must Reads

I’ve decided to increase the amount of time I spend on Google Plus so I’ve spent some time reading various blog posts to help me use it effectively. Here are a few of the articles published by Sara Nickleberry of Social With Sara that have been very useful and I plan to use the tips […]

Rebranding Creates Renewed Focus

After being in business for a little over a year as a virtual assistant, I realized I needed to adapt my business to keep up with the changing times; supply and demand. When I originally started my virtual assistant business, I offered social media management as an add-on service. Little did I know that this […]

When Your Branding Doesn’t Fit, Change It

After all of the planning, you start a company and you know where you want it to go. You set-up your website and your social media accounts and you begin to network with other professionals in the same industry and in complimentary industries.  All of these steps play a key role in your branding efforts. […]