As summer begins to wind down and fall approaches you really need to refresh your brand online so that you can position your company for success! The problem is you are swamped with day-to-day tasks and you don’t know where to start; besides you don’t have the time or energy to take on any more administrative projects. Who you are, what you do, and what people see when they look at your business online has a strong influence on your success. So how can you refresh brand online to make a good first impression? Here are three ways to get started.
Update Your Website
Your website is the most important piece of business real estate that you own. It is the digital hub for your business and should showcase your capabilities. That means your content needs to speak to your customers and address their needs as well as the solutions. According to a 2016 Small Business Technology Impact Study, over 50 percent of consumers surveyed indicated they view a website as a necessity. That means your website needs to be up to date with current contact information and relevant information regarding your services and past experience which proves you are exactly what they need.
Audit Your Social Media Presence
Are you spending an enormous amount of time on social media but not getting the results you want? Or is this task still on your to-do list? Keeping up with social media can be very overwhelming. Your most valuable resource is your time so invest it wisely! A social media audit will identify what account(s) you need to eliminate and where you should be investing your time for the best return. The best return is the opportunities that develop because of the relationships you have built online with prime contractors. You can develop these relationships online in as little as 30 minutes a day by engaging with people online using social media.
Are you even using social media for your small business? According to the 2016 Small Business Technology Impact Study, almost 30 percent of consumers surveyed indicated they probably will not buy from a company that does not have a social media presence. Complete an audit and set-up at least one social media account so that you can be found online. Otherwise you are missing out on business opportunities.
Would you like to know how to conduct a social media audit? Be sure to read my next blog post! Click the box below beside “Notify me of new posts by email.”
Update Your Marketing Collateral
Having an updated website and social media presence is good, but do your marketing materials match? Effective marketing collateral (capabilities statement, brochures, media kit, press releases, etc.) can be the difference between a near-sale and a loyal client. Take time to add new projects you’ve completed and/or won over the past year that are worth showcasing. Think about creating a style guide that outlines your brand elements, which includes your logo, your colors, your fronts, key phrases and brand-oriented words. Be sure to use the design elements, colors and communication style across all of your marketing materials to reinforce the image of your brand.
A virtual assistant can assist you with getting these tasks completed; you just need to delegate these tasks to them. If you think you can do it all yourself you are going to burn out. You need to focus on what you do best and delegate the rest. Are you wondering what other types of tasks you can delegate to a virtual assistant to give you more time to focus on growing your business? Click here for a list to help you get started.